CPM

Mechanics looks to production diversification CPM

In the modern plant of Nova Milanese, CPM produces ball bearings, roller bearings and needle bearings for different application fields, in a dimensional range between 10 mm bore and 800 mm of external diameter. High production and safety standards are guaranteed by the fact that the entire production process takes place inside the company, which is equipped with the most advanced technologies. The production process comprises the following phases: turning on single and multispindle lathes, with high production capacity; quenching and carbonitriding heat treatments in dedicated ovens; grinding, with technologically advanced machines, specifically studied for bearing rings production; races lapping, with particular attention to the obtained roughness and to micro geometrical errors; in the end, mounting on manual and semi-automatic lines, final test and packaging.

«CPM already holds a leadership position in the Italian bearings market, but recently we are dedicating attentions and energies to our growth on foreign markets; besides strengthening our presence in Germany, we pay particular attention to the emerging markets, India, China and Russia especially. Attendance to important trade shows in Russia and India in 2010 had a surely encouraging success and enforced the idea of growing this expansion policy in which we firmly believe. The trade shows activity has been completed with the usual attendance to the Hannover exhibition, the most important and representative of its field».

«Communication is another extremely important matter in our company. Marketing strategies have been revised and improved, taking care of every specific aspect. The internet web-site, that in the beginning was only used as a product showcase, has become dynamic and interactive and its maintenance is made by technicians specifically assigned to this role. We are building a newsletter useful to all customers in order to be updated on products and company news, together with an efficient customer relationship management system. This important project makes use of the collaboration of a team comprising, together with CPM’s management, the Gardella Associati for strategic and operational revision and Giovetti Comunicazione for the image».