QUALITY IN A SQUARE: THE QR CODE VIDEOJET
The Wolke brand has established itself as a specialist for track & trace in the pharmaceutical, cosmetics and food industries. The market leader for maintenance-free coding systems with HP technology constantly continues to develop its products and has now included the QR code into the range of the printing system m600 advanced. The company has already recorded enormous interest in the innovation in the run-up to the event.
Entire industries are enthusiastic about the innumerable options of innovative symbol. In the food industry, the QR code is especially popular, primarily to communicate further information about products. Thus, the discounter Aldi Süd is printing the code on pork specialities since January. This is to give the customer information about the product history, because according to Aldi, ”Buying meat is a matter of trust”. Thus, the QR code is intended to provide transparency about the way from the farm to the POS for the customer.
The Videojet coding system ‘Wolke m600 advanced’ prints QR codes directly on packages or other suitable substrates such as labels. The print system is a multi-talent. The print heads are available in various models to suit the various assembly and space requirements. To date, the variable data which can be printed have included the best-before date, barcodes, 2D Datamatrix codes, logos and batch numbers.
The creative deployment of QR codes can give rise to spectacular success: Thus, for example, the British supermarket chain Tesco has replicated a virtual supermarket in a South Korean tube station. There, the QR codes of the goods can be scanned using the smart phone, and placed in a virtual shopping cart. The purchased goods are delivered home by the evening. Since the beginning of this campaign, the number of registered users in the provider’s webshop has increased 120 percent.
QR stands for “quick response“, which makes the code so popular. The symbol can be read with all commercially available mobile phones and PDAs which integrate a camera and software which enables reading of QR codes.
For the user, the QR code is the access to a new world. Useful and exciting supplementary information can be retrieved at no cost, flexibly and as quick as lightning. Completely variable media contents can be connected to the code. Regional railway schedules or film trailers – many applications are feasible and are already used with success today.
For more information about Wolke – a Videojet Company, please call 0870 240 5542, or visit www.videojet.co.uk
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16 January 2012
